Telling the story of my company is like leafing through a family album, filled with memories and rich in values, deep feelings, passion, perseverance and tradition.
There are still many pages in the album left to fill with pictures marking innovation, success stories and tales of people that will continue to write our story.
The story of a family, a company, a future.
Baldassarre Monge
ჩვენი ისტორია
Baldassarre Giacomo Monge was born in 1934. His father, Domenico, ran a poultry business around two principles: optimise costs without unnecessary spending, and waste nothing because everything can be reworked. Those values would shape a new conception of pet food.
As dogs and cats became true members of Italian families, Baldassarre understood that their nutritional needs were different from ours. He replaced kitchen leftovers with unused steam-cooked chicken meat, beginning Italy’s first pet food company.
Monge introduced the easy-open ring-pull can, becoming the first Italian company to use the innovation and making canned food safer and easier to serve.
Monge introduced cat pâté in 100 g trays to the Italian market for the first time. The new food and serving format was an immediate success.
Monge continued to set records by oven-baking chunkies for the first time, applying technology previously associated with the confectionery industry.
Monge opened one of Europe’s most modern wet-food production plants, with large annual capacity for cans and trays.
The company invested in producing empty rolled-steel cans in-house, reducing logistics movements and related emissions.
Production of 100 g cat pouches began on a line that was unique in Southern Europe.
The new dry-food plant opened with large production capacity, extensive warehousing and an integrated production and logistics site.
An automated warehouse with capacity for 43,000 pallets strengthened distribution and logistics operations.
Growth continues through technology, research, quality, international markets and new products, with new generations of the family and specialised professionals contributing to the company’s future.
